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Submitted
November 23, 2023
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November 24, 2023
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Abstract

The current government has been vociferously calling on the public to raise awareness in the management and dangers of plastic waste. PLN participated through several corporate policies to reduce the use of plastic waste. By combining the background of environmental issues in the form of plastic waste and environmental issues greening mangrove forests, as well as the potential of households that still allow to be optimized in connection with financial limitations, the above issues are combined with a program of Promoting Environmental Protection GEULIS: Gerakan Peduli Sampah Plastik namely new connection DP 0% by mandating an active role in the environment, namely by bringing used plastic bottles as donations that are then the proceeds of sale.  used for mangrove forest greening in Banten. The focus of the problem in this research: How does PT PLN (Persero) Customer Service Unit (UP3) Cikokol promote the Plastic Waste Care Movement (GEULIS) program. The research method used in this research is a qualitative method with two insturments, namely: document review and interview. The findings of the researcher's research were reviewed from the musty personal selling and aspects of mass selling.
From the results of the research that has been done, the advice that can be given is as follows:

Add 3 (three) customer service counters
Add job desk security to be able to serve customers
Promote through cooperation with regional leaders / chairmen, communities, to rt / RW environment
Conducting promotions focused on the targeted area of customer operations with 720 hours of electric flame 720 hours or maximum flash hours.

Keywords:Plastic Waste, BP Installment DP Zero, Promotion, Customer 

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