Wulandari, P. ., and K. D. Solihati. “Analisis Strategi Bisnis Zenius Pasca Penutupan Sementara Melalui TOWS Dan IE Matrix”. Journal of Business Administration Economics & Entrepreneurship, vol. 8, no. 1, Apr. 2026, pp. 29-38, doi:10.32834/jbest.v8i1.1030.