HANDAYANI, H.; HANNY NURHAYATI. Efektivitas Instagram sebagai Platform Pemasaran Digital Unit Ritel Badan Usaha Milik Daerah: Studi Kasus Jakbook Perumda Pasar Jaya. Journal of Business Administration Economics & Entrepreneurship, [S. l.], v. 8, n. 2, p. 32–44, 2026. DOI: 10.32834/jbest.v8i2.1166. Disponível em: https://jurnal.stialan.ac.id/index.php/jbest/article/view/1166. Acesso em: 25 oct. 2026.