[1]
Saffanah, C.D. and Widjayanti, A. 2025. Brand Ambassador, E-WOM, and Purchase Interest of Beauty Products Circulating in Indonesia (Study of Korean EXO Fans). Journal of Business Administration Economics & Entrepreneurship. 7, 1 (Dec. 2025), 35–46. DOI:https://doi.org/10.32834/jbest.v7i1.977.